Privacy Policy

Who are we ?

SoundCast is a French AdTech dedicated to AUDIO advertising. We attaches great importance to the Security and protection of personal data and we are very committed to respect for privacy. We are therefore particularly interested in informing you in a transparent way about how we collect and use some of your personal data in our advertising business, which involves a range of intermediation service providers, technical and non-technical, for the recipients that are our partners publishers websites and/or mobile applications. Your personal data will be at any time at the end of your consent processed in accordance with SoundCast's privacy policy, below.

What data do we collect from you ?

Personal data is defined by GDPR as "any information relating to an identified or identifiable natural person". SoundCast collects and/or processes solely the following categories of data concerning your browsing, through tags (cookies) and/or equivalent technology, in particular from its partners, which record and provide to SoundCast : >> Information in relation to the devices that you use

>> Information in connection with the advertisements that are delivered to you

How do we use your data ?

SoundCast collects your data with your consent for the purposes of providing you with relevant and personalized advertising, for products or services that are likely to be of interest to you, in particular depending on your browsing behavior and on the criteria listed above. SoundCast may place personalized advertising on the webpages or applications you browse through that are edited by publishers, based on the data collected with your consent. The data collected is also used for reporting purposes, in order to provide SoundCast customers and/or partners with aggregated and non-personal information in connection with the performance of the advertising campaigns carried out by SoundCast.

Who process your data ?

SoundCast does not transfer your personal data to third parties for processing for the purposes described. However, if necessary, we do transfer your data if there are legal grounds for such processing. On some occasions, we do disclose data to some of our business partners to provide our audio advertising services: Google Cloud Platform – Google LLP - as provider of the server infrastructure. SoundCast only works with providers that guarantee full compliance with the obligations required under the GDPR, and the contracts we sign for subcontracting data processing comply with the regulatory requirements. The processing carried out by the aforementioned providers is governed by the privacy policies of each provider, which you may access from their websites and/or mobile applications.

Where is your data processed ?

The data collected and processed by SoundCast is processed within the European Union. Nevertheless, in the event that the relations of SoundCast with its partners would involve cross- border exchanges of personal data outside of the European Union (and in particular in the United States), SoundCast will ensure that such transfers offer a protection level in compliance with European requirements (by entering with its partners into the Standard Contractual Causes adopted by the European Commission, and/or by the adhesion of such partners located in the United States to the Privacy Shield).

How long is your data is stored ?

SoundCast stores your data for a maximum of thirteen (13) months following the date of their collection. Shorter durations are also implemented, to make sure data is not kept for longer than necessary in a form that identifies a person.

How do we protect your data ?

SoundCast undertakes to take all necessary precautions to preserve the security of the data and in particular that they are not communicated to unauthorized persons. The personal data we collect is kept in a secure environment. People working for us are required to respect the confidentiality of your data. We are committed to maintaining a high degree of confidentiality by incorporating the latest technological innovations to ensure the confidentiality of your transactions. However, since no mechanism offers maximum security, there is always a risk involved when using the Internet to transmit personal data.

Cookies, what is a cookie ?

A cookie is a small text file stored on a user´s device (computer, mobile or tablet) for registration purposes. When it is linked to the browser and disappears when it closes, it is called "cookie session or browser cookie". When it allows to record and identify the users´ interests and to enhance their advertising experience, then it is called "advertising cookie". Those last ones, are stored for a longer period of time. You can remove them using the "Help" section in your browser.

What type of cookies does this website use ?

To manage our Website, we use Google Analytics analysis cookies, which allows us to quantify the number of visitors to our Website and measure and statistically analyse the use our users make of the service we provide. To do this, your browsing of our Website is analysed so we can improve the range of products and services we offer. The table below summarises the cookies used and the periods for which the information collected is held:

Name Purpose Duration _ga Google Analytics 1 year. _gat Google Analytics session. _gid Google Analytics session.

What type of cookies does our advertising technology use ?

text Name Purpose Duration SoundCast Randomly generated unique identifier of the browser 13 months

In addition to the above, on some occasions we do disclose data to some of our business partners to provide our in-image advertising services:

Name Purpose Duration Cloud Platform - Google LLC Server infrastructure More info

What is a device ID ?

A "Device ID" is a unique identifier allocated by the operating system of your terminal in order to allow your identification through various applications.

Device IDs management

You may, if you wish, oppose the use of device IDs by SoundCast by following the instructions of the manufacturer of your terminal. This will prevent SoundCast from collecting anonymous data but will not interrupt the ad serving. As an example, the instructions for Android and iOS are as follows: Android: open the Google Settings (or go to "settings" and then "Google") and select the "Advertising" section iOS: open the "Settings" and go into the "Privacy" section, then select "Advertising" and activate the "Limit Ad Tracking" function

Right of access, rectification and opposition

accordance with the European regulations in force, you have have the following rights:

Any person concerned may also contact SoundCast in order to give it instructions as to what such person wants SoundCast to do with his/her personal data after his/her death (storage, deletion, transfer to a designated third party).

Amendment of the policy

SoundCast reserves the right to amend this Policy at any time and without notice, in particular as a result of changes in the legislation in force or in the services offered by SoundCast. We invite you to review this Policy on a regular basis on the website of SoundCast, in order to be informed of its possible amendments. Should you have any question, you can contact us by mail at

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